Creative + Design Director

Creative + Design Director

Creative + Design Director

04

2020

Etihad Arena App

Product Design

Insight

Etihad Arena was the latest tenant to join the existing suite of world class features on Yas Island. As part of an existing tech platform we were tasked to create a UI design that worked with the existing app ecosystem. 

To ensure a completely smooth design + build process, I focused extensive time on building a trusting relationship with my developers based in India so that we could set a higher standard for this app which would accompany the world class arena. 


With some sections like the splash screen, login pages and account management pages we worked from new idea to focus more on user needs over anything else to ensure they will not drop off at early stages of opening the app. To help the developers create new screens, I created meticulous prototypes using Principle and InVision Studio so they could directly see each animated element.


We created a beautiful app along with some custom icons, which the client loved — she even said that I was "Probably one of the strongest creatives I’ve ever worked with". What a win.

Deliverables

App Design
UI Design
Product Design
Icon Design

Industry

Entertainment

Location

UAE

Insight

Etihad Arena was the latest tenant to join the existing suite of world class features on Yas Island. As part of an existing tech platform we were tasked to create a UI design that worked with the existing app ecosystem. 

To ensure a completely smooth design + build process, I focused extensive time on building a trusting relationship with my developers based in India so that we could set a higher standard for this app which would accompany the world class arena. 


With some sections like the splash screen, login pages and account management pages we worked from new idea to focus more on user needs over anything else to ensure they will not drop off at early stages of opening the app. To help the developers create new screens, I created meticulous prototypes using Principle and InVision Studio so they could directly see each animated element.


We created a beautiful app along with some custom icons, which the client loved — she even said that I was "Probably one of the strongest creatives I’ve ever worked with". What a win.

Deliverables

App Design
UI Design
Product Design
Icon Design

Industry

Entertainment

Location

UAE

04

2020

Etihad Arena App

Product Design

Insight

Etihad Arena was the latest tenant to join the existing suite of world class features on Yas Island. As part of an existing tech platform we were tasked to create a UI design that worked with the existing app ecosystem. 

To ensure a completely smooth design + build process, I focused extensive time on building a trusting relationship with my developers based in India so that we could set a higher standard for this app which would accompany the world class arena. 


With some sections like the splash screen, login pages and account management pages we worked from new idea to focus more on user needs over anything else to ensure they will not drop off at early stages of opening the app. To help the developers create new screens, I created meticulous prototypes using Principle and InVision Studio so they could directly see each animated element.


We created a beautiful app along with some custom icons, which the client loved — she even said that I was "Probably one of the strongest creatives I’ve ever worked with". What a win.

Deliverables

App Design
UI Design
Product Design
Icon Design

Industry

Entertainment

Location

UAE

Insight

Etihad Arena was the latest tenant to join the existing suite of world class features on Yas Island. As part of an existing tech platform we were tasked to create a UI design that worked with the existing app ecosystem. 

To ensure a completely smooth design + build process, I focused extensive time on building a trusting relationship with my developers based in India so that we could set a higher standard for this app which would accompany the world class arena. 


With some sections like the splash screen, login pages and account management pages we worked from new idea to focus more on user needs over anything else to ensure they will not drop off at early stages of opening the app. To help the developers create new screens, I created meticulous prototypes using Principle and InVision Studio so they could directly see each animated element.


We created a beautiful app along with some custom icons, which the client loved — she even said that I was "Probably one of the strongest creatives I’ve ever worked with". What a win.

Deliverables

App Design
UI Design
Product Design
Icon Design

Industry

Entertainment

Location

UAE

Events
Events
F+B
F+B
Ticket
Ticket
Customer Service
Customer Service
My Account
My Account

Looking to work with me on your next project?

I would love to hear from you.

Looking to work with me on your next project? I would love to hear from you.

tabrez.cc

Creative + Design Director

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