Masdar City Visitor Center. The first touch point into the future of living.

Masdar City in the UAE stands as a beacon of sustainability and innovation. As a testament to its commitment, the city hosts a cutting-edge Visitor Center designed to educate and captivate visitors.

Working with Format-3, Lexicon Lore and WOOD, our task was to craft an immersive UI experience for the interaction screens and design a custom Metahuman guide to showcase Masdar City's vision and processes.

The beautiful space was built to perfection by WOOD and designed by the lovely people at Lexicon Lore.