Masdar City Visitor Center. The first touch point into the future of living.

Masdar City in the UAE stands as a beacon of sustainability and innovation. As a testament to its commitment, the city hosts a cutting-edge Visitor Center designed to educate and captivate visitors. Working with Format-3, Lexicon Lore and WOOD, our task was to craft an immersive UI experience for the interaction screens and design a custom Metahuman guide to showcase Masdar City's vision and processes. The beautiful space was built to perfection by WOOD and designed by the lovely people at Lexicon Lore. Last but not least, credit to Marcus Matossian for his impeccable work on the Unreal Engine Metahuman.